Our team of audiologists was proud to attend the 70th Anniversary of the British Society of Hearing Aid Audiologists (BSHAA) — a major milestone event for the UK hearing care profession. The conference took place close to Heathrow Airport, just a short distance from our West London Hearing Services clinic and our flagship Kingston Hearing Services clinic in Kingston upon Thames.
It was an engaging and informative day, filled with inspiring lectures, the latest industry updates, and valuable networking opportunities.
A Landmark Celebration for the Audiology Profession
Since its establishment in 1954, the BSHAA has represented excellence in hearing care — setting professional standards, supporting education, and promoting best practice among hearing aid audiologists across the UK.
This 70th Anniversary event celebrated seven decades of innovation and dedication while looking ahead to the exciting technological developments shaping the future of hearing health.
The day was generously sponsored by some of the leading names in hearing technology: Starkey, Phonak, Signia, Widex, Oticon, and ReSound — each showcasing their latest innovations in hearing aid design, connectivity, and patient-centred solutions.
Highlights from the Conference
Our audiologists were thrilled to attend a variety of sessions designed to inform, educate, and inspire.
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Cutting-Edge Hearing Aid Technology
Representatives from Starkey, Phonak, Signia, Widex, Oticon, and ReSound introduced exciting developments in digital hearing aids — including AI-assisted processing, advanced noise management, and new wireless connectivity features.
These innovations continue to make hearing aids smarter, smaller, and more adaptable to each individual’s lifestyle.
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Clinical Insights and Continuing Professional Development
The BSHAA event also featured expert lectures covering important clinical topics such as:
• Modern fitting techniques for complex hearing loss
• The link between hearing health and cognitive wellbeing
• Communication strategies for improving patient satisfaction
These sessions reinforced the importance of combining advanced technology with compassionate, personalised care — a value central to both West London Hearing Services and Kingston Hearing Services.
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Reflecting on 70 Years of Progress
The event included inspiring talks from BSHAA leaders, celebrating how far the profession has come since its early days. Speakers reflected on the evolution of hearing care, from analogue beginnings to today’s AI-powered technology, and looked ahead to the innovations shaping the next decade.
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Networking and Collaboration
Our team also had the opportunity to connect with other audiologists, researchers, and manufacturers. These conversations sparked new ideas and collaborations that will help us continue providing exceptional hearing care for our patients in West London and Kingston upon Thames.
Bringing the Latest Insights Back to Our Clinics
Attending the BSHAA 70th Anniversary ensures our audiologists remain at the forefront of the industry — keeping our clinical knowledge sharp and our patients’ care world-class.
For our patients, this means:
• Access to the newest hearing aid technology from trusted brands like Starkey, Phonak, Signia, Widex, Oticon, and ReSound
• Expert guidance from audiologists who stay current with the latest clinical research
• Continued commitment to delivering personalised hearing solutions that make a real difference in everyday life
Looking Ahead
The BSHAA 70th Anniversary was a celebration of progress, professionalism, and passion for hearing care. Our audiologists left the event inspired and motivated to bring new ideas, technologies, and best practices to our local communities.
At The Hearing Services Group, we’re proud to be part of a profession that continues to evolve and innovate — always with the goal of improving lives through better hearing.
Stay tuned to our blog for more updates on the latest in hearing aid technology and professional audiology events.
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